Wattle Health, Metcash sign baby food range deal

Wattle Health Australia Limited has secured its baby food range in Metcash Trading Limited.

“We would like to thank Metcash for increasing our range of products and the support they have shown to Wattle Health,” said Lazarus Karasavvidis, executive chairman of Wattle Health.

“This increase in our product range within the Metcash environment will further increase the awareness of Wattle Health and its product offerings which is another important step in growing sales and revenue.”

The infant formula company said in a statement the distribution of its baby food range with Metcash will increase brand awareness and drive sales not only of its baby food range, but also its existing range of infant formula.

Metcash supplies and supports more than 10,000 independent retailers and over 90,000 wholesale customers across the food, grocery, liquor and hardware industries. It’s retail customers operate some of Australia’s independent brands, including IGA, Mitre 10, and Cellarbrations.

As seen on inside FMCG – 23rd May 2018